Visualised Data Representation
Monday, May 18, 2009 at 1:00AM
Sounds boring - It isn't.
Allow me to explain; An Annual Report is a way of expressing a companies various performance throughout a year, it’s designed to transmit the information as simply and easily as possible through text, graphs, or whatever.
The majority are boring because they are functional, mainly due to the fact that the people compiling them don’t know, understand or care about the data within - and as such they’re seen as job to be avoided in most design firms.
This doesn’t have to be the case, look at the work Toko, a dutch/ australian firm, do with the graphs in their clients reports - the information becomes a work of art, becoming both functional and beautiful at the same time.
The same can be said for the annual reports by Nicholas Felton, which also happen to be the annual reports for Nicholas Felton - they’re a full year of his life broken down into how many drinks he had and when, how much he traveled and where, how many photos he took and where the last one of the year was taken. It’s a truly exhaustive account which let to his creation of the website DayTum.com, which is an online tool for you to track all sorts of minor details, like how many ice teas you've had this week (7)
You can find Nicholas’ work here.

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